PR-0710
October 1, 2007
For Immediate Release

Dead On® Tools Announces Annihilator™ Utility Bar

CHICAGO, Illinois, October 1, 2007 – Dead On Tools, a division of Pull’R Holding Company, announced the release of its new Utility wrecking bar named the Annihilator.  Bob Adams, President and CEO of Pull’R Holding Company said, “Dead On Tools is synonymous with innovation and this multi-purpose utility bar brings together state-of-the-art technology and ‘killer’ design.  We recognized that there was a void in the market for this type of tool.  With the Annihilator we bring together incredible functionality, superior ergonomic design and several patent-pending features.’”  He went on to say, “As our marketing literature claims, ‘this baby will make short work of any demolition project and will kill vampires too’.”

Jared Hanlon, Engineering Director of Pull’R and co-inventor added, "We looked at the leading so called utility bars available in the market and were amazed at how dysfunctional they were. We addressed all of the weaknesses of the current competitor products by reducing the overall weight, improving the ‘balance’ with optimized head-to-handle weight ratio design and creating advanced functionality through feedback from our extensive end-user groups.  On top of that we came up with one of our best looking tools ever.”

Tony Ranallo, Vice President of Sales and Marketing for the Company concluded by saying, “As always, our Dead On Tools division is continually striving to bring innovation to the marketplace. I am continually amazed at our groups’ ability to recognize the markets’ needs and deliver unique, innovative products in response.  In my  mind this will be one of the ‘great’ products of the year.”

Dead On Tools, a division of Pull’R Holding Company, is a leading provider of innovative tools and work-related items.  Utilizing skull and crossbones along with unique products such as the Deathstick® hammer, Exhumer® nail puller and TI7™ titanium hammer, Dead On has pioneered the marketing of lifestyle-focused products within the hardware/home improvement industry since 1998.

Pull’R Holding Company was formed in 2006 to serve as a platform to develop a business focused on the manufacturing and distribution of specialty tools and work gear. Currently the Company owns a variety of brands including Dead On® Tools, Dead On® Eagle™ hammers, Maasdam Pow’R-Pull®, Maasdam JackAll® Jacks, Maasdam Pow’R-Lift automotive equipment, Bucket Boss® and Bucket Boss® Extremeä work gear.